Rothy's: Where Plastic Bottles become Women's Flats
Did you know that under 25% of used plastic water bottles in the U.S. are recycled each year? Since plastic is a waste material that takes an extremely long time to decompose (about 450 years!), this a significant challenge for the planet.
New technologies allow plastic bottles to be recycled into a polyester that is much more sustainable than standard, petroleum-based fabrics. Global companies like Patagonia and Adidas, as well as start ups, have been nimble enough to make products out of recycled polyester (rPET), including a footwear company I discovered recently: Rothy’s.
Launched in San Francisco, Rothy’s is on a mission to build the most stylish, comfortable, and sustainable flats for women. The three models are made out of an rPET knit material. They wick moisture and are machine-washable.
They are designed for the woman who is always on the go between home, gym, work, or a party, so comfort and style are a priority. They come in a variety of vibrant colors and styles. These are the three models:
Rothy’s recycling efforts don’t stop when each new pair of shoes is created. Through the “Rothy’s Recycling” program, customers can mail in old pairs of Rothy’s flats so that they can be upcycled into yoga mats and outsoles. Circular economy at its finest.
I visited Rothy’s new store in San Francisco and can attest to how comfortable they are. Walking in them felt like wearing socks! If youd like to give them a try, here’s $20 off your order!