Who Gives a Crap: The Toilet Paper Lovers Who are Improving Sanitation

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Globally, more people have cell phones than toilets

Basic sanitation in the developing world is a startling need. According to the World Health Organization and UNICEF, 2.4 billion people in developing countries lack adequate sanitation or defecate in public. This contaminates water sources and spreads diseases. It's estimated that poor sanitation causes about 700,000 child deaths every year.

The Company

Three toilet paper lovers - Simon Griffiths, Jehan Ratnatunga, and Danny Alexander - founded Who Gives a Crap in 2012. They seek to alleviate this problem by selling something that we all need – toilet paper. The company is headquartered in Australia and delivers to the U.S. and the U.K (because who likes carrying bulky piles of toilet paper?).

Let’s talk about the golden product. The toilet paper is made from 100% recycled paper without any chemicals. The premium version is made from bamboo. 

They recently expanded its product offerings to tissues and paper towels. They are "tree free" and "forest friendly" because they're made from a blend of bamboo and sugar cane. All products are biodegradable.

Toilet Paper / 48 for $48

Toilet Paper / 48 for $48

Tissues / 12 for $24

Tissues / 12 for $24

Paper Towels / 6 for $18

Paper Towels / 6 for $18

The idea is to sell these basic items to build toilets and improve access to sanitation facilities. The company donates 50% of profits to WaterAid, which helps provide clean water and safe sanitation to countries in need. The other 50%? That’s reinvested into the company’s human capital and operations. 

Who Gives a Crap is a Certified B Corp. It commits to having a positive impact on the triple bottom line: people, planets, and profits.

Every roll of toilet paper provides access to a clean toilet for a week. Since launching in 2013, they have donated nearly $430,000. Using bamboo is more sustainable than trees, as it requires less water and grows much faster. To date, they have saved 74 million liters of water and 30,000 trees.

When you notice that you're running out of these household essentials, choose Who Gives a Crap. As they like to say, "it's good for people, good for the earth, and good for your bum."

Anairis Hinojosa